Definitions: B

What is B2B?
B2B (Business-2-Business), also known as BtoB, is trade between businesses rather than between businesses and consumers (B2C).
What is B2C?
B2C (Business-2-Consumers), also known as BtoC, is trade between businesses and consumers rather than between businesses (B2B).
What is B2G?
B2G (Business-2-Government), also known as BtoG, is trade between businesses and government.
What is a Back-end/Backend?
A back-end or backend is an application or program that serves indirectly in support of the front-end services. For example, a CGI search script is a back-end application that processes and returns results for a search form submission.
What is a Backbone?
A backbone is the high speed communication links that connect Internet service providers and other large Internet sites.
What is Bandwidth Transfer?
Bandwidth transfer is the amount of data your Web hosting plan allows you to transfer in a given month. 'Transfer' means any data that needs to be sent to visitors at a site, such as HTML pages, images, sounds, music, and other files you have available for download.
What is Bandwidth?
Bandwidth refers to the speed, in bits per second (bps), of data on Internet connections.
What is a Bank Card?
Bank card is a debit or credit card issued by a bank or financial institution.
What is a Banner Ad?
A banner ad is an Internet advertisement in the form of a graphic image that is typically displayed on a Web page. Standard dimensions include full banner (468 x 60 pixels), half banner (234 x 60) and vertical banner (120 x 240).
What is a Banner Exchange?
Banner exchange is an ad network where member sites display banner ads on their own sites for credits, which allows them to purchase ad impressions on other member sites.
What is a Batch?
a batch is a full day's worth of transactions collected together ready to be processed by a credit card processor.
What is a BBS?
A BBS (Bulletin Board System) is software that enables users to log into e-mail, Usenet and chat groups via a modem. A BBS is also known as a Bulletin Board Service. As the use of the Internet became more widespread in the mid to late 1990s, traditional BBSes rapidly faded in popularity.
What is BCC?
BCC (Blind Carbon Copy) lets you insert email addresses into the BCC field of an outgoing email, without revealing the email addresses of all the recipients.
What is a Beacon?
A beacon is code placed in an ad on a Web page, or in an email, to track whether the ad was delivered correctly.
What is a Beta / Pre-release Test?
A beta or pre-release test is the phase of testing in which a sampling of the intended audience tries the product out before it is launched.
What is Beyond the Banner?
Beyond the banner is other forms of Internet advertising, except the standard animated GIF banners. For example, interstitials, which are pages inserted in between Web pages for the purpose of advertising or brand reinforcement.
What is Bing?
Bing (formerly Live Search, Windows Live Search, and MSN Search) is a web search engine from Microsoft.
What is a Bit?
A bit is short for binary digit. The smallest unit of data in a computer. A bit has a single boolean value, either 0 or 1.
What are Bonus Impressions?
Bonus impressions are free ad impressions above the commitments outlined in the approved insertion order.
What is Booked Space?
Booked space is the number of sold ad impressions for an ad space.
What is Bounce?
Bounce is when email cannot be delivered and is returned to the sending mail server.
What is BPS?
BPS (bits per second) is a measure of how fast data is transmitted.
What is Brand Marketing?
Brand marketing is the concept of marketing a product, service, or company to identify its distinctive benefits and qualities.
What is a Button Ad?
A button ad is similar to a banner ad, except it is smaller than the standard 468 by 60 pixel banner ad. Standard dimensions include square button (125 x 125 pixels), button 1 (120 x 90), button 2 (120 x 60) and micro bar (88 x 31).
What is a Byte?
A byte is a group of eight bits used to represent a character such as a letter (a), number (1), or typographic symbol (?).