Definitions: I

What is IAB?
IAB (Interactive Advertising Bureau) is an organization that fosters the growth of advertising on the Internet and recommends a set of standard size banner ads for Web pages.
What is ICANN?
ICANN (Internet Corporation for Assigned Names and Numbers) is a private non-profit corporation responsible for issuing IP address space allocation, domain name system management (.com, .net and .org).
What is ICQ?
ICQ (I Seek You) is a popular instant messaging system that lets users exchange instant messages. It is generally recognized as being the first major instant messaging program available and is used by millions of users.
What is an IFrame?
An IFrame (Inline Frame) is a floating frame that is inserted into a Web page.
What is IM?
IM (Instant Messaging) is a system that allows users exchange instant messages electronically (Internet, cellphones, WebTV, PDAs, etc.).
What is an Image Map?
An image map is a graphic image that contain separate clickable areas.
What is an Inbound/Incoming Link?
An inbound or incoming link is a Link going into a site from another site.
What are Incentivized Traffic/Clicks?
Incentivized traffic or clicks is an internet marketing concept whereby site visitors are paid to visit a Web site.
What is an Interactive Ad Agency?
An interactive ad agency is an ad agency that use traditional print, broadcast and online advertising to get a message across.
What is Interactive Advertising?
Interactive advertising is advertising that customers can interact with by sharing a mutual exchange of information and ideas.
What is Interchange?
Interchange is a fee that an acquirer pays to an association (or credit card company) to compensate the issuer for risks associated with accepting and funding the cardholder's account. This fee comes out of the discount rate charged to the merchant.
What is the Internet?
The Internet is a worldwide system of computers that are connected together to communicate with one another.
What is an Interstitial?
An interstitial is a Web page, usually the form of a pop-up window, that is inserted in between Web pages for the purpose of advertising or brand reinforcement, while you wait for a Web page to load.
What is an Intranet?
An intranet is a private network that is contained within an enterprise (corporations, small businesses, non-profit institutions, or government bodies). An intranet is used to share information and computing resources among employees, to facilitate working in groups and for teleconferences.
What is Inventory?
Inventory is the total number of ad impressions that a Web site or newsletter has available to sell over a given period of time.
What is the Invisible Web?
The invisible Web is areas of the Web not indexed by search engines, such as database driven dynamically generated pages.
What is an IO?
An IO (Insertion Order) is a formal printed order to run an ad campaign. Typically, an ad space seller will send the advertiser an insertion order for them to sign and send back.
What is an IP Address?
An IP (Internet Protocol) address is a unique numeric address given to every device to the Internet. These addresses are used to locate other computers on the Internet.
What is an IPad?
The iPad is a tablet computer designed and developed by Apple. It is particularly marketed as a platform for audio and visual media such as books, periodicals, movies, music, and games, as well as web content.
What is an IPhone?
The iPhone is a line of Internet and multimedia-enabled smartphones designed and marketed by Apple Inc. The first iPhone was introduced on January 9, 2007.
What is IRC?
IRC (Internet Relay Chat) is a system that enables Internet users to chat to each other in real-time.
What is ISDN?
ISDN (Integrated Services Digital Network) is a high speed Internet connection over ordinary telephone copper wire at speeds as of up to 128 kilobits per second.
What is ISP?
An ISP (Internet Service Provider) is an organization that provides access to the Internet.