Definitions: P

What is P2P?
P2P (Peer-to-Peer) is a process whereby computers can trade information between each other without having to pass the information through a centrally controlled server as with email or Instant Messenging programs.
What is a Page View?
A page view/impression or pageview is ameasure of the number of web pages visited by users.
What is Pagejacking?
Pagejacking or page jacking is the theft of original content from a site for republication at another site.
What is Pass-along Rate?
The pass-along rate the number or percentage of people who pass on a message or file, which is typically a measure of the effectiveness of word-of-mouth, also known as viral, marketing.
What is a Payment Threshold?
A payment threshold is the minimum accumulated commission an affiliate must earn to trigger payment from an affiliate program.
What is PDF?
Adobe PDF (Portable Document Format) is a file format that captures all the elements of a printed document as an electronic image that you can view, navigate, print, or send. To view PDF files you need the free Acrobat Reader browser plugin. Once you've downloaded the Reader, it will start automatically whenever you want to download a PDF file. To create PDF files you need the Adobe Acrobat software program or something similar.
What is Perl?
Perl (Practical Extraction and Reporting Language) is a popular programming language used for developing CGI (Common Gateway Interface) scripts and applications.
What is Permission Marketing?
Permission marketing is the marketing concept of selling goods and services to prospects who have explicitly agreed in advance to receive marketing information.
What is a Persistent Cookie?
A persistent cookie is a cookie which does not have an expiration date, therefore remaining on the user’s hard drive until the user deletes it.
What is PGP?
PGP is a program used to encrypt and decrypt email over the Internet. It is also used to send an encrypted digital signature that lets the receiver verify the sender's identity and know that the message was not changed en route.
What is PICS?
PICS (Platform for Internet Content Selection) specification enables labels to be associated with Internet content. It was originally designed to help parents and teachers control what children access on the Internet, but it also facilitates other uses for labels, including code signing and privacy.
What is PING?
PING (Packet Internet or Inter-Network Groper) is a asic Internet program that lets you verify that a particular IP address exists and can accept requests.
What is a Pixel?
A pixel is a single illuminated dot on a computer monitor.
What is a Plugin?
A plugin is a program you add to your browser to help it handle special files, such as PDF and Flash.
What is POP?
POP (Post Office Protocol) is a system whereby email is received and held for you by your Internet server. Any mail stored in your mail-box on the server can be downloaded onto an email client (program).
What is a Pop-under?
A pop-under is a new browser window that appears under the current browser window to display another Web page or advertisement.
What is a Pop-up?
A popup is a new browser window that appears on top of the current browser window to display another Web page or advertisement.
What is a Portal?
A portal is a Web site designed to be a starting point for users to surf the Web. General portals, such as Yahoo! and MSN try to offer everything. Specialized or niche portals such as CNBC (for investors) cater to a particular audience or interest.
What is PPA?
PPA (Pay-Per-Action) is commission paid by an advertiser, or affiliate program/network, for a specific action generated by an affiliate.
What is PPC?
PPC (Pay Per Click) is a form of online advertising whereby advertisers pay for each visitor sent. Also known as Bid For Location, Bid For Position, Cost Per Click (CPC), Pay For Performance, Pay Per Performance, Pay For Placement, Pay Per Placement, Pay For Position, Pay Per Position, Pay For Ranking, Pay Per Ranking and Pay For Result advertising.
What is PPCSE?
PPCSE (Pay Per Click Search Engine) is a search engine that charges advertisers a fee for each click through the advertiser receives. Rankings are typically based on an auction system, whereby the higher your bid, the higher your ranking.
What is PPL?
PPL (Pay-Per-Lead) is commission paid by an advertiser, or affiliate program/network, for each lead generated by an affiliate.
What is PPP?
PPP (Point-to-Point Protocol) is used for communication between two computers, typically connected by phone line to a server.
What is PPS?
PPS (Pay-Per-Sale) is commission paid by an advertiser, or affiliate program/network, for each sale generated by an affiliate.
What is a Privacy Policy?
A privacy policy is a Web site's official statement on:

  • what personal information is being collected;
  • how the information is being used;
  • how an individual can access their own data;
  • how an individual can opt-out; and
  • what security measures are in place to protect the user's information during the collection process and in storage.
What is a Privacy Seal Program?
A privacy seal program is a program that certifies a site owner complies with the site’s proposed privacy policy.
What is Profiling?
Profiling is the building of a profile on consumers' interests by monitoring and analyzing the Web pages, types of content, and paths users take while visiting one or more Web sites.
What is Protocol?
Protocol is a special set of rules that computers rely on to communicate.
What is a Proxy Server?
A proxy server is a server that caches Web content in order to provide quicker access for users, when new requests are made for the same content.