Definitions: S

What is Satisficing?
Satisficing is a cross between 'satisfying' and 'sufficing.' It refers to the fact that when human beings are presented with numerous choices, we usually select the first reasonable option, rather than the best option available.
What is Scalability?
Scalability is the ability of a computer application or product (hardware or software) to continue to function well as it (or its context) is changed in size or volume in order to meet a user need.
What is a Screensaver?
A screensaver is a program or animated image that is activated on a personal computer display when no user activity has been sensed for a certain time.
What is a Search Engine?
A search engine a set of programs that includes:

  • a spider (crawler, bot or robot) that crawls the Internet retrieving Web documents that want to be searchable, then follows hypertext links to retrieve other Web documents;
  • a program that creates an index from the documents retrieved by the spider; and
  • a program that receives your search request, compares it to the entries in the index, and returns results to you.
What is Search Engine Ranking?
Search engine ranking is a measure of a Web site's visibility in a search engine.
What is Search Engine Submission?
Search engine submission or registration is the act of registering a site with the search engines, so that it is searchable by search engine users.
What is a Search Term?
A search term or search phrase is a word or phrase that people enter into search engine and Web directory search forms.
What is Section 508?
Section 508 is a federal mandate requiring that information technology be made accessible to people with disabilities. Much of Section 508 compliance concerns making Web sites, intranets, and web-enabled applications accessible.
What is a Secure Server?
A secure server is a web server that uses encryption technology to prevent non-authorized users from intercepting and reading sensitive messages sent via the Internet.
What is Sell Through Rate
Sell through rate is the percentage of ad inventory sold, excluding traded or bartered inventory.
What is SEO?
SEO (Search Engine Optimization) is an internet marketing concept whereby you improve your Web site's design and content to achieve higher rankings in search engines. Search engine optimization is also known as search engine positioning and search engine placement
What is SERPs?
SERPs (Search Engine Results Pages) is the list of search results returned by a search engine or web directory in response to a search query.
What is a Server?
A server is a computer program that provides services to other computer programs in the same or other computers. For example, email, FTP, Usenet, and HTTP connections.
What is a Session Cookie?
A session cookie is a temporary cookie placed into a computer’s RAM for use during the user's visit to the Web site. When the user exits the site, the cookie is removed.
What is Settlement?
Settlement is the process by which a merchant and a cardholder exchange financial data resulting from a transaction.
What is SFA?
SFA (Sales Force Automation) is a means of increasing your sales team's efficiency and effectiveness using technology to help automate, organize and track the sales process.
What is Shareware?
Shareware is software that is distributed free, on a trial basis, with the understanding that the user pays a fee if they decide to keep using it. Sometimes shareware programs are 'lite' versions of a program with certain functions disabled as an enticement to buy the complete version of the program.
What is Shockwave?
Macromedia's Shockwave is a program for viewing interactive media on the Web.
What is a Shopping Cart?
A shopping cart is an interactive online catalog where a user can view, add and remove items to and from a cart.
What is a Signature?
A signature or sig file is a short block of text at the end of emails, often used as virtual business cards.
What is Signed Volume?
Signed volume is projected annual volume in sales for a new merchant. This figure is used to track the risk of a merchant account.
What is a Site Map?
A site map or sitemap is a visual model of a Web site's content that allows the users to navigate through the site to find the information they are looking for. Typically, site maps are organized hierarchically, breaking down the Web site's information into increasingly specific subject areas.
What is Site Popularity?
site popularity

Site popularity refers to click through popularity, and how long visitors remain at the site after getting there.

What is Site Search?
Site search is a search engine or application that searches a single web site, as opposed to the whole World Wide Web.
What is a Skyscraper Ad?
A skyscraper ad is a tall online banner ad, usually displayed at the side of a page. Dimensions include skyscraper (120 x 600 pixels) and wide skyscraper (160 x 600 pixels).
What is a SLA?
A SLA (Service Level Agreement) is a commitment to a merchant by the merchant account provider for delivery of services.
What is SLD?
SLD (Second-Level Domain) is the portion of an Internet address that identifies the specific and unique administrative owner associated with an IP address. The second-level domain name includes the TLD (top-level domain) name. For example, in, 'ECommerce-Dictionary' is a second-level domain. '' is a second-level domain name and includes the top-level domain name of 'com.
What is a Slotting Fee?
A slotting fee is a fee charged by sites to advertisers for premium ad positions on their site.
What is SMTP?
SMTP (Simple Mail Transfer Protocol) is a method by which computers use to send and receive email.
What is Sniffer?
Sniffer is a software program that detects user's browser capabilities, such as bandwidth, JavaScript, plugins and screen resolution.
What is SOHO?
SOHO (Small Office Home Office) is a term used for the small office or home office environment.
What is Spam?
Spam is typically used to refer to unsolicited junk email on the Internet. Historically means an electronic message which is sent to a large group of people when such messages are prohibited or discouraged.
What is a Spider?
A spider (also known as a robot, crawler and bot) is a program that crawls the Internet retrieving Web documents that want to be searchable, then follows links found within the document to retrieve other Web documents.
What is a Splash Page?
A splash page is the first page, usually the home page, of a site used to capture the visitors attention for a short time as a promotion or lead-in to the proper home page.
What is SPM?
SPM (Sales Process Management) is the front-end evaluation and assessment of a company's sales process. Innovative diagnostics benchmark current processes, identify areas of improvement, and codify best sales practices. Through SPM, effective sales processes are put into place that enhance productivity and help generate and increase revenue.
What is a Sponsored Feature Listing?
A sponsored feature listing is a paid text ad displayed at the top of a Web page, before the search results, in search engines.
What is SQL?
SQL (Structured Query Language) is a standard interactive and programming language for getting information from and updating a database.
What is SSI?
SSI (Server-Side Include) is a variable value that a server can include in an HTML file before it sends it to the browser.
What is SSL?
SSL (Secure Socket Layer) is a commonly-used protocol for managing the security of a message transmitted via the Internet.
What is a Stealth Script?
A stealth script is a CGI script that switches page content depending on who or what is accessing the page.
What is Stickiness?
Stickiness is a measure of a user's loyalty to a site, measured in the amount of time spent over a given time period.
What is a Stock Photo?
A stock photo is a copyrighted photographic image that can be licensed for use in a Web site.
What is a Super Affiliate?
A super affiliate is a top performing affiliate, who is capable of generating a significant percentage of an affiliate program's sales.
What is a Superstitial?
A superstitial is a rich media ad format developed by Unicast that combines Flash or other animation technology with Java programming to deliver video-like Web commercials.
What is a Surround Session?
A surround session is a concept whereby ads follow readers as they link from page to page, deploying ads from only one advertiser during the entire visit.